Schedule
Retreat Day 1 – M ay 12, 2011 – Thursday
7:45A – 8AM – KI CK OFF
8AM – 8:45AM – Discussion Leader – Sam Fiorella
Developing Internal and External Communities To Deliver Brand Value
9AM – 9:45AM – Discussion Leader Hajj Flemings
The KLOUT of Your Personal Brand and What it Means Your Employer/Audience
10AM – 10:45AM – Discussion Leader – Amanda Hite
Amanda will discuss how you can be a part of the change. In this moving and very informative discussion Amanda will share with you some of the programs and causes Talent Revolution has participated in to insight change, help people to enhance not only their personal or corporate brand, but also their lives.
Concurrent Sessions
11AM – 11:45AM – Lou Hoffman
Storytelling and Brand Authenticity
How do you tell a story about your brand so that your customer or client will see the authenticity and value of your brand? How do you develop your story based on customer experiences, customer expectations and even customer complaints? Lou will discuss some of the best and worst scenarios for storytelling your brand.
12PM – 1PM – Lunch
1:15 PM -2PM – Discussion Leader Troy Janisch
Leveraging Employees in Social Media
How does a conservative company become one of the most socially connected brands on Facebook managing over 2,200 pages? American Family Insurance has more than 8,000 employees and all of them have a role in social media. Curt will discuss with you how to leverage employees in social media using your one of your best assets, your internal brand evangelist.
2:15 PM -3PM – Discussion Leader Curt Hanke
From Blanding to Branding
Curt will open the discussion by reminding you that when it comes to successfully engaging consumers online, it’s not about you — it’s about them. That said, in a world where change is a constant — and consumers of virtually every segment are more engaged than ever before — it’s shocking how many brands still fail to “get it” when it comes to digital interactions. Brands that create bland experiences instead of rich interactions. That focus on what they want consumers to know about them — versus what is meaningful, relevant and valuable to a consumer at specific moments in time. From discovery and planning through to concepting, design and implementation, we’ ll discuss the tools, process and people necessary to make your brand’ s digital goals a reality.
Concurrent Sessions
3:15 PM – 4PM – Discussion Leader Jamey Shiels
Integrating Social Media into Hospitals, Healthcare and e-Patient Programs
Jamey will discuss with you ways hospitals and healthcare providers are integrating social media strategies and the use of digital tools into their marketing campaigns and patient services programs. He will discuss some of whether using social media presents risk of violating HIPAA, privacy concerns (too much transparency) and the vulnerability of monitoring the social media accounts used to listen, participate and engage with their most valuable and vulnerable asset, the e-Patient.
3:15PM – 4PM – 20-on-One Private Consultation Sessions – Dave Murray
Identifying Your Content Bubble
When you think of content, what’s the 1st thing that pops in your head? For many content is chore. It’s that term paper we put off when we were in school, or that press release we don’t look forward to writing. But when it comes down to it, content is the lifeblood of the digital landscape, and the businesses that communicate the best through their content will win this space. So where do you begin? David will lead a workshop that will help answer that question. He’ll help you understand what it really means to communicate through content, and how building an effective content bubble will help your audience recognize you as a helpful resource that they will want to share with their own network.
4:15PM – 5PM – Discussion Leader Jeff Wilson
Creating Influential Customer Experiences
Many brands struggle to understand how customers influence each other and how, as brand, you fit in the customer’ s world. As brands, we need to understand how influence works so that we can create compelling, memorable experiences that influence and shape brand perception. We will explore the nature of influence and how to design, deliver and maintain influential customer experiences to any environment to improve customer retention and attract new customers.
Retreat Day 2 – May 13th, 2011 – Friday
8AM – 8:45AM – Discussion Leader Diane Matigian
When is a Tweet, Comment or Update Slander or Libel? The Legal Implications of Transparency and Digital Tools
Diane will discuss with you the two aspects of defamation and those are slander and libel. What is tort law? When should it be applied? How concerned should employers be when trusting their employees to communicate the brand’ s value and authenticity using digital tools and communicating “ transparently” on social networks?
9AM – 9:45AM – Discussion Leader Spike Jones
93% of word of mouth happens OFFLINE
Malcolm Gladwell says social media creates weak ties between people. Your local social media guru thinks that’ s blasphemy. What do you think? Let’ s explore both sides using real-life examples that we can all get our arms around in the context of long-term, sustainable word of mouth programs. What works? What’ s failed? What are the triggers for people to tell their friends and family about your product, service or company?
10AM – 10:45AM – Discussion Leader Blagica
Concurrent Sessions
11AM –11:45AM – Discussion Leader Mark Bowden
Winning Body Language and The Social Landscape
According to studies, over half of all decisions people make on how they feel about us, and so how they may feel about our work, are based on nonverbal cues. Mark will discuss with you the tools you need to subtly alter the environment around you, so you can persuade and influence others in every situation—even online. This exploration into the functioning of our primitive brain will spark you to create more attractive and engaging experiences.
11AM –11:45AM – 20-on-One Private Consultation Sessions – Angel Oakley – Strategy Discussion: Developing Your Social Media Policies
12PM – 1PM – Lunch
1:15 PM – 2PM – Discussion Leader Jason Falls
Channeling Mayberry: What Small Towns Can Teach Us About Social Media
The world of social media is vast and growing. But the keys to success in the social realm, even for businesses, are best found in descriptions of small town America. Small town boy Jason Falls, a native of Pikeville, Ky. (Population 7,000) will take you through the little things that can make businesses big in social media.
2:15 PM – 3PM – Discussion Leader Sima Dahl
Corporate Brands vs Employee Brands – Can We All Get Along?
Many corporate leaders are fearful that employees are squandering precious company time on social networking sites like LinkedIn, Facebook and Twitter. In this discussion, Sima will challenge corporate leaders to better understand the importance of personal brands – not only for themselves but also for their staff. Using personal anecdotes and client case studies, she’ ll show how a little creativity and forward thinking can help business brands to not only co-exist with personal brands but achieve measurable gains in employee satisfaction, recruitment, retention and cross-functional collaboration.
Concurrent Sessions
3:15 PM – 4PM – Discussion Leader Barry Moltz
Now Build Yourself a Business
You have decided you want to have your own business. But how to you build a company that provides financial leverage? Barry will discuss with you the key elements to build a profitable and sustainable business that is constantly moving your passion and pocketbook forward.
3:15PM – 4PM – 20-on-One Private Consultation Sessions – Jeff Willinger
Are You Really LinkedIn?
After seven years, there are still plenty of members on LinkedIn who have not gotten pass the enhancing or updating their profile. LinkedIn has added features that will help you present and promote your personal brand to your connections, existing and future employers. It’ s an excellent tool for gathering valued referrals and for becoming valued thought leaders through the use of Groups, Blogs, Slides and Events. Jeff will discuss with you how to use LinkedIn “ Really.”
Retreat Day 3 – May 14th, 2011 – Saturday
8AM – 8:45AM – Discussion Leader Chris Heuer
In today’s increasingly connected and transparent world, where social media is making every mistake and motive visible, corporations are beginning to return to their roots. The origin of the modern organization is a collection of people working towards a common goal, creating value and serving the needs of the greater community.
The purpose of all organizations has always been to serve the market.
9AM – 9:45AM – Discussion Leader Joshua Garity
The Psychology of User Design
Let’ s face it, usability is inextricably linked to psychology and no one knows this better than Joshua Garity. Joshua will discuss with you the role psychology plays in user interface design. You’ ll get to discuss, how does psychology help improve user interface design. What insights are gained and what do they reveal about the end user? Joshua will provide examples of good, bad and the ugly when it comes to good user design.
Concurrent Sessions
10AM – 10:45AM – Discussion Leader Olivier Blanchard
Why The Need for Social Media ROI – Metrics and Measurement
Did you know that in 2009 that more of 84% of social media programs don’ t measure their return on investment (ROI) Measuring ROI isn’ t impossible, but it can prove difficult given the many pieces that need to be tracked, measured and evaluated. No one goes deeper into ROI than Olivier Blanchard. So join him for a very thought provoking discussion.
10AM – 10:45AM –20-on-One Private Consultation Sessions – Keith Privette
The Role of The Business Analyst
Keith will discuss with you how the role of the Business Analyst is evolving into assisting businesses how to engage, participate, and listen in the social landscape both from an external consumer market as well as enterprise market in the enterprise2.0 landscape.
Concurrent Sessions
11AM – 11:45AM – Discussion Leader Anita Campbell
Your Influence Graph: how to grow it to become a thought leader and influence
Today services like Klout are designed to show the world how much of an influence you are not only online, but soon they will have a feature that will measure your offline influence as well. How do you leverage your experience, connections and brand authenticity to be recognized as a thought leader and influencer? Anita promises to engage you in an often sometimes controversial, but very engaging discussion regarding your influence graph.
11AM –11:45AM – 20-on-One Private Consultation Sessions – William Caraher
You need a Social Media Reality Check
You’ve connected, you have engaged, you are having conversations, you are listening and responding but you find it is a lot more work than you thought and there is no measurable effect on the bottom line…what’s the deal? Am I doing it wrong? Is this all there is? I’m not even connecting with my core customers and I have a ton of strange followers!
12PM – 1PM – Lunch
1:15 PM – 2PM – Discussion Leader Jeff Power
Cause Marketing and Branding the Cause – Using Social Media and Digital Tools How do you channel interest in your cause into partnerships for your cause? Jeff will discuss lessons @GHNI has learned to develop thousands of invested partners who are now helping the
poorest villages of Africa, Asia & the Middle East, using Social Networks and Digital Tools.
2:15 PM – 3PM – Discussion Leader Tom Tentenglou
To Do Gamification Right, You Have To Understand Gamification
Tom will illustrate what Gamification is, who’s doing it and how they’re doing it. Gamification is experiencing faster growth in the Marketing industry then Social Media did, find out why, and why it may not be the magic bullet that so many make it out to be. Learn why Gamification is number one at increasing participation, engagement, and influencing human behavior. Join the discussion for your chance at the Gamification Secret Sauce!
Concurrent Sessions
3:15 PM – 4PM – Jason Jacobsohn
The Mistake of Relying Solely on Your Online Network
Jason Jacobsohn is well known in the Chicago area as a “ connector” and go-to person for entrepreneurs who want to grow and maintain their success. Online networks like LinkedIn, Twitter and now Hashable are great tools for beginning the conversation, but for conveying those offline cues that are needed in determining is this really the right connection for me, my business or someone I really want to refer. Jason will discuss why you shouldn’t make the mistake of relying solely on online means to enhance your influence factor.