Schedule

Retreat Day 1
October 28th

Time: Title: Facilitator:
07:00am – 07:45am Registration  
07:45am – 08:00am KICK OFF  
08:00am – 08:45am Let’s Talk: How
Conversational Marketing
Is The Key To Social
Media Success.		 ,
Founder Social Media
Explorer
09:00am – 09:45am And After Social Media
there was Gamification.
M79 Studios
10:00am – 10:45am Developing Brand
Ambassadors and
Millennial Talent
Talent Revolution
11:00am – 11:45am From Strategy To
Implementation – Case
Studies
12:00pm – 01:00pm LUNCH BUFFET  
01:15pm – 02:00pm Viral Messages and
Business Visibility Using
- Strategy, Case Study
CEO & Founder,
Shoutlet
03:15pm – 04:00pm Authenticity,
Transparency and
Your Brand

 

Retreat Day 2
October 29th

Time: Title: Facilitator:
07:00am – 07:45am Registration  
08:00am – 08:45am Thought Leadership and
Developing The Brand
Called “Me.”
Personal Branding Guru
09:00am – 09:45am Communicating
Authenticity – Being
Social is The New Body
Language
Truth Plane
10:00am – 10:45am The Role of Community
Manager. Leveraging the
Personal & Corporate
Brand for Maximum
On-line Engagement
11:00am – 11:45am The Social Media Brand
Manager – Your Brand
and Their Responsibiity
12:00pm – 01:00pm LUNCH BUFFET  
01:15pm – 02:00pm Customer Service As The
New Marketing Strategy
02:15pm – 03:00pm Understanding the
Marketing Power of
Four Square
03:15pm – 04:00pm Strategic Objectives
- On- line and Traditional
PR Strategies.

Integrating the two for the
Perfect Campaign		 Deborah Weinstein

 

Retreat Day 3
October 30th

Time: Title: Facilitator:
07:00am – 07:45am Registration  
09:00am – 09:45am Share Point – Linkedin
and Your Personal Brand
10:00am – 10:45am A Case Study – Social
Media Policy and Your
Internal and External
Brand		 Angel Oakley Unicatis
11:00am – 11:45am Green Marketing
Strategies in Social
Media
12:00pm – 01:00pm LUNCH BUFFET  
01:15pm – 02:00pm Socialtext -
Microblogging, Activity
Streams and Wiki’s
- An Important Part
of Your External Social
Media Campaign		 Alan Lepofsky
02:15pm – 03:00pm Video and Vlogging
Your Best Marketing
Tools
MKE LIVE
03:15pm – 04:00pm Managing Your Brand By
Hiring The Right Talent
IQ Partners