Schedule

Retreat Day 1
December 2nd

Time: Title: Facilitator:
07:00am – 07:45am Registration  
07:45am – 08:00am KICK OFF  
08:00am – 08:45am Engage! Understanding
Your Audience		 , Author
“Engage” 4x Author and
Publisher of
http://www.bub.blicio.us
09:00am – 09:45am Best Practices for
Integrating Social Media
into Your Marketing
Program		 Deepak Gupta
10:00am – 10:45am Storytelling as
a Vehicle to Build Brands		 Lou Hoffman, CEO
The Hoffman Agency
11:00am – 11:45am Leveraging the Corporate
and Personal Brand to
Internal and External
Brand Buy-in		 Hajj Fleming
12:00pm – 01:00pm LUNCH BUFFET  
01:15pm – 02:00pm Intellectual Capital – DM Ann Evanston
CEO at Warrior-Preneur,
Owner AME Institute
02:15pm – 03:45pm Cut the B.S. and blog
with purpose.		 , Founder
Social Media Explorer,
Integration of Social
Media and Traditional
Marketing and
Consulting on Brand
Awareness

 

Concurrent 20-on-1 Sessions

Time: Title: Facilitator:
11:00am – 11:45am 20-on-1
“Private Consultation”
with Keynote		 Lou Hoffman, CEO
The Hoffman Agency

 

Retreat Day 2
December 3rd, 2010

Time: Title: Facilitator:
07:00am – 07:45am Registration  
08:00am – 08:45am Thought Leadership and
Your Personal Brand
“The New Resume”.
Author of Me 2.0 and
Personal Branding Guru
09:00am – 09:45am Social Media Manners in
a Professional
Environment		 Michele Price
10:00am – 10:45am LinkedIn, How its
Revolutionized and
Re-shaped The
Recruiting Industry		 , CEO of
Windmills Marketing,
Author, “Understanding,
Leveraging and
Maximizing LinkedIn”
11:00am – 11:45am Social Media Strategies
inThe Travel Industry		 Ryan Thompson
12:00pm – 01:00pm LUNCH BUFFET  
01:15pm – 02:00pm On-Line Customer
Relations The New
Engagement Strategy		 Marsha Collier – 12x
Author of E-Bay series
books, Co-Founder
#Custsvc Chat
02:15pm – 03:00pm Your Brand and Trust , Co-author
"Trust Agents,"
Consultant
03:15pm – 04:00pm Strategies to enhance
your Inbound and
Outbound Campaigns		 Mike Volpe, VP Hubspot,
Internationally
Recognized Inbound and
Outbound Marketing
Resource
04:00pm – 05:00pm Serving the Market Using
Media and Holistic
Marketing Strategies.		 Chris Heuer – Founder,
Social Media Club

 

Retreat Day 3
December 4th, 2010

Time: Title: Facilitator:
07:00am – 07:45am Registration  
08:00am – 08:45am Using Four Square to
Enhance Your Marketing
Efforts		 Katie Felten
09:00am – 09:45am Recruiting Talent is Sexy
Thinking – Understanding
and setting Goals		 – Founder,
CEO Change Agent
Talent Revolution
10:00am – 10:45am How Social Networks
and New Media Tools
have Changed The
Terms of Engagement		 , Sr. Analyst of
Social Computing,
Forrester Research
11:00am – 11:45am LinkedIn and
Thought Leadership		 ,
Executive at Share Point,
President, Social Media
Club Chicago
12:00pm – 01:00pm LUNCH BUFFET  
01:15pm – 02:00pm Non-Profit: Social Media
Lessons Learned in
Africa, Asia and the
Middle East		 Jeff Power, Director, US
Partner Development
team
02:15pm – 03:00pm Evangelize Your Brand
using Video Blogging		 , POP 17 Live
Stream, Life-caster,
Video Blogger and Social
Media Advisor
03:15pm – 04:00pm TBA Jamey Newberry
Sr Manager of UX Visual
Design at Zappos
Development Inc.

 

Concurrent 20-on-1 Sessions

Time: Title: Facilitator:
03:15pm – 04:00pm How To Get To Draft
- Developing Your Social
Media Policy
CEO Marketing Strategist
Unicatis

 

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