Schedule
Retreat Day 1 – M ay 12, 2011 – Thursday
7:45A – 8AM – KI CK OFF
8AM – 8:45AM – Discussion Leader – Sam Fiorella
Developing I nternal and External Communities To Deliver Brand Value
9AM – 9:45AM – Olivier Blanchard
Why The Need for Social Media ROI – Metrics and Measurement
Did you know that in 2009 that more of 84% of social media programs don’ t measure their return on investment (ROI)
Measuring ROI isn’ t impossible, but it can prove difficult given the many pieces that need to be tracked, measured and evaluated. No one goes
deeper into ROI than Olivier Blanchard. So join him for a very thought provoking discussion.
10AM – 10:45AM – Discussion Leader – Amanda Hite
Amanda will discuss how you can be a part of the change. In this moving and very informative discussion Amanda will share with you some of the
programs and causes Talent Revolution has participated in to insight change, help people to enhance not only their personal or corporate brand, but
also their lives.
Concurrent Sessions
11AM – 11:45AM – Lou Hoffman
Storytelling and Brand Authenticity
How do you tell a story about your band so that your customer or client will see the authenticity and value of your brand? How do you develop your
story based on customer experiences, customer expectations and even customer complaints? Lou will discuss some of the best and worst scenarios
for storytelling your brand.
11AM –11:45AM – 20-on-One Private Consultation Sessions –Joshua Garity
The Psychology of User Design
Let’ s face it, usability is inextricably linked to psychology and no one knows this better than Joshua Garity. Joshua will discuss with you the role
psychology plays in user interface design. You’ ll get to discuss, how does psychology help improve user interface design. What insights are gained
and what do they reveal about the end user? Joshua will provide examples of good, bad and the ugly when it comes to good user design.
12PM – 1PM – Lunch
1:15 PM -2PM – Discussion Leader Troy Janisch
Leveraging Employees in Social Media
How does a conservative company become one of the most socially connected brands on Facebook managing over 2,200 pages? American Family
Insurance has more than 8,000 employees and all of them have a role in social media. Curt will discuss with you how to leverage employees in
social media using your one of your best assets, your internal brand evangelist.
2:15 PM -3PM – Discussion Leader Curt Hanke
From Blanding to Branding
Curt will open the discussion by reminding you that when it comes to successfully engaging consumers online, it’s not about you — it’s about them.
That said, in a world where change is a constant — and consumers of virtually every segment are more engaged than ever before — it’s shocking
how many brands still fail to “get it” when it comes to digital interactions. Brands that create bland experiences instead of rich interactions. That
focus on what they want consumers to know about them — versus what is meaningful, relevant and valuable to a consumer at specific moments in
time. From discovery and planning through to concepting, design and implementation, we’ ll discuss the tools, process and people necessary to make
your brand’ s digital goals a reality.
Concurrent Sessions
3:15 PM – 4PM – Discussion Leader Jamey Shiels
I ntegrating Social Media into Hospitals, Healthcare and e-Patient Programs
Jamey will discuss with you ways hospitals and healthcare providers are integrating social media strategies and the use of digital tools into their
marketing campaigns and patient services programs. He will discuss some of whether using social media presents risk of violating HIPAA, privacy
concerns (too much transparency) and the vulnerability of monitoring the social media accounts used to listen, participate and engage with their most
valuable and vulnerable asset, the e-Patient.
3:15PM – 4PM – 20-on-One Private Consultation Sessions – Dave M urray
I dentifying Your Content Bubble
• Helping identifying content to build and share
• Paying attention to how people communicate through the digital landscape
4:15PM – 5PM – Discussion Leader Jeff Wilson
Creating I nfluential Customer Experiences
Many brands struggle to understand how customers influence each other and how, as brand, you fit in the customer’ s world. As brands, we need
to understand how influence works so that we can create compelling, memorable experiences that influence and shape brand perception. We will
explore the nature of influence and how to design, deliver and maintain influential customer experiences to any environment to improve customer
retention and attract new customers.
Retreat Day 2 – M ay 13th, 2011 – Friday
8AM – 8:45AM – Discussion Leader Diane M atigian
When is a Tweet, Comment or Update Slander or Libel? The Legal I mplications of Transparency and Digital Tools
Diane will discuss with you the two aspects of defamation and those are slander and libel. What is tort law? When should it be applied? How
concerned should employers be when trusting their employees to communicate the brand’ s value and authenticity using digital tools and
communicating “ transparently” on social networks?
9AM – 9:45AM – Discussion Leader Spike Jones
93% of word of mouth happens OFFLI NE
Malcolm Gladwell says social media creates weak ties between people. Your local social media guru thinks that’ s blasphemy. What do you think?
Let’ s explore both sides using real-life examples that we can all get our arms around in the context of long-term, sustainable word of mouth
programs. What works? What’ s failed? What are the triggers for people to tell their friends and family about your product, service or company?
10AM – 10:45AM – Discussion Leader Blagica
Concurrent Sessions
11AM –11:45AM – Discussion Leader M ark Bowden
Winning Body Language and The Social Landscape
According to studies, over half of all decisions people make on how they feel about us, and so how they may feel about our work, are based on
nonverbal cues. Mark will discuss with you the tools you need to subtly alter the environment around you, so you can persuade and influence others
in every situation—even online. This exploration into the functioning of our primitive brain will spark you to create more attractive and engaging
experiences.
11AM –11:45AM – 20-on-One Private Consultation Sessions – Angel Oakley – Strategy Discussion: Developing Your Social Media Policies
12PM – 1PM – Lunch
1:15 PM – 2PM – Discussion Leader Jason Falls
Channeling Mayberry: What Small Towns Can Teach Us About Social Media
The world of social media is vast and growing. But the keys to success in the social realm, even for businesses, are best found in descriptions of
small town America. Small town boy Jason Falls, a native of Pikeville, Ky. (Population 7,000) will take you through the little things that can make
businesses big in social media.
2:15 PM – 3PM – Discussion Leader Sima Dahl
Corporate Brands vs Employee Brands – Can We All Get Along?
Many corporate leaders are fearful that employees are squandering precious company time on social networking sites like LinkedIn, Facebook and
Twitter. Some businesses even go so far as to try and prevent access to these popular online destinations. Yet research shows that 28 to 42 percent of
US cell phone users can access the Internet from their Smartphone, and that number is continuing to rise as prices on web-enabled phones continue
to fall. In this discussion, Sima will challenge corporate leaders to better understand the importance of personal brands – not only for themselves
but also for their staff. Using personal anecdotes and client case studies, she’ ll show how a little creativity and forward thinking can help business
brands to not only co-exist with personal brands but achieve measurable gains in employee satisfaction, recruitment, retention and cross-functional
collaboration.
Concurrent Sessions
3:15 PM – 4PM – Discussion Leader Barry M oltz
Now Build Yourself a Business
You have decided you want to have your own business. But how to you build a company that provides financial leverage? Barry will discuss with
you the key elements to build a profitable and sustainable business that is constantly moving your passion and pocketbook forward.
3:15PM – 4PM – 20-on-One Private Consultation Sessions – Jeff Willinger
Are You Really LinkedI n?
After seven years, there are still plenty of members on LinkedIn who have not gotten pass the enhancing or updating their profile. LinkedIn has
added features that will help you present and promote your personal brand to your connections, existing and future employers. It’ s an excellent tool
for gathering valued referrals and for becoming valued thought leaders through the use of Groups, Blogs, Slides and Events. Jeff will discuss with
you how to use LinkedIn “ Really.”
Retreat Day 3 – M ay 14th, 2011 – Saturday
8AM – 8:45AM – Discussion Leader Chris Heuer
Serve the Market
9AM – 9:45AM – Discussion Leader Heather A. Taylor
Customer Services and Digital Communications Management in Time of Crisis
The discussion will center around learning how to effectively manage customer services in a time of Crisis. You will discuss when and how to react
to post, updates and comments by customers or clients who are not happy with your product or services. You’ ll discuss when to respond online vs.
taking the conversation offline. What, Who and When on your internal team will respond and what tools and knowledge they need so your company
will feel confident that the right decisions are made regarding engagement and response.
Concurrent Sessions
10AM – 10:45AM – Discussion Leader Hajj Flemings
10AM – 10:45AM –20-on-One Private Consultation Sessions – Keith Privette
The Role of The Business Analyst
Keith will discuss with you how the role of the Business Analyst is evolving into assisting businesses how to engage, participate, and listen in the
social landscape both from an external consumer market as well as enterprise market in the enterprise2.0 landscape.
Concurrent Sessions
11AM – 11:45AM – Discussion Leader Anita Campbell
Your I nfluence Graph: how to grow it to become a thought leader and influencer
Today services like Klout are designed to show the world how much of an influence you are not only online, but soon they will have a feature that
will measure your offline influence as well. How do you leverage your experience, connections and brand authenticity to be recognized as a thought
leader and influencer? Anita promises to engage you in an often sometimes controversial, but very engaging discussion regarding your influence
graph.
11AM –11:45AM – 20-on-One Private Consultation Sessions – William Caraher
You need a Social Media Reality Check
You’ve connected, you have engaged, you are having conversations, you are listening and responding but you find it is a lot more work than you
thought and there is no measurable effect on the bottom line…what’s the deal? Am I doing it wrong? Is this all there is? I’m not even connecting with
my core customers and I have a ton of strange followers!
12PM – 1PM – Lunch
1:15 PM – 2PM – Discussion Leader Jeff Power
Cause Marketing and Branding the Cause – Using Social Media and Digital Tools
How do you channel interest in your cause into partnerships for your cause? Jeff will discuss lessons @GHNI has learned to develop thousands of
invested partners who are now helping the poorest villages of Africa, Asia & the Middle East, using Social Networks and Digital Tools.
2:15 PM – 3PM – Discussion Leader Tom Tentenglou
To Do Gamification Right, You Have To Understand Gamification
Tom will discuss with you what is Gamification and how it assist marketers. You will also discuss why it should not be seen as a magic bullet to
increase market share or community involvement, but as a way to connect people in ways never seen before. Join the discussion to discover that
Gamification at its core is about fun, rewards and social connections.
Concurrent Sessions
3:15 PM – 4PM – Jason Jacobsohn
The Mistake of Relying Solely on Your Online Network
Jason Jacobsohn is well known in the Chicago area as a “ connector” and go-to person for entrepreneurs who want to grow and maintain their success.
Online networks like LinkedIn, Twitter and now Hashable are great tools for beginning the conversation, but for conveying those offline cues that are
needed in determining is this really the right connection for me, my business or someone I really want to refer. Jason will discuss why you shouldn’ t
make the mistake of relying solely on online means to enhance your influence factor.
3:15PM – 4PM – 20-on-One Private Consultation Sessions – J M ikula
The Need for #usguys
How did a simple conversation between four guys turn into one of the most popular communities on Twitter. Jason will discuss with you the birth of
#usguys, how the community is evolving and the next steps for going from hash tag to business.